Business nowadays have various departments that helps in running their day to day activities for example we have the human resource department, sales, and marketing among other endless departments. Each one of them play a unique role in making sure that the business achieves its goals of profit maximization. The marketing department is the most important among them all because of the important things role that it plays.
The marketing department plays roles such as planning and performing of advertising campaigns that are aimed at making the brand of the products of a business well known among the buyers so that it can help them to make a purchase. Marketing can be said to be the backbone of any organization without which the team would just collapse that is the company business will just die away.
There are various benefits that a firm will reap if it advertises its products regularly. Marketing helps to increase the number of sales that a business makes every day and this is because the marketing activities undertaken reaches your target market to know about your products and they, therefore, end up buying from you. The benefit number two that you can gain from the regular adverts and marketing of your products is that it helps to create a customer loyalty once they buy your product that makes sure that they return another day.
Loyalty affects the probability of a buyer coming back to make another purchase at a later date and also the chances of referring their close friends and families to your products. The factor that leads to the rampant closure of many companies in the past is due to their ignorance towards the marketing function. Nowadays many companies have come to know the importance of marketing, and they have started to invest any funds in the marketing activities of their products to ensure that they reach their target markets. The market nowadays have become very competitive, and for a business product to maintain its relevancy, the management should ensure that they regularly market their products.
Marketing can also be used to play other roles for example if there is a change in pricing, branding and such like things. According to the size of the business, it might choose to either adopt the usual marketing strategy of using salesmen or it can use the Internet marketing that has become so popular in the current times most especially due to the improvement in technology particularly the social media platforms where the business can use for example Facebook to post its products where they will get viewership. Internet marketing is better as you can access the online platforms any time and wherever you are, and it also saves some on cost.