You need to be aware of certain factor anytime you want to select promotional items for your business. You have to think how you will go about the exercise, as well as which items you intend to end up with.
You have to have your goals for getting the items clear, to begin with. This will be your guide on how you approach these promotional items and promotional giveaways. You need to decide whether it is a large number of people you are aiming at and fast, or it is a smaller select group of clients you have in mind.
A large number means you need to think of more cost-effective universal items and less of higher process items. You only go for pricier items when it is a smaller group you have in mind. Electronics work best at such times.
It is important that the selected items are relevant to the targeted audience and clients. While it is clear on paper, many businesses fail in practice. If it is a cleaning services business, for instance, it should have only items that speak of cleaning. Clients tend to associate a brand name with the theme portrayed by the promotional items. It is sensible for an accounting firm to give away notepads, calculators, or other accounting related items.
Your choice of promotional items has to be about the season. It does not make sense to give away sunglasses in winter where there is no chance they will be worn. You could instead get the stainless steel tumblers, since they will use them to keep their drinks warm. Mugs, beanies, and blankets also go well with the winter season. When it comes to summer, sunglasses, coolers, and beach items will make the most sense.
You have to get items whose quality is of the highest order. The quality of the promotional items speaks a great deal to the quality of your business, according to the customers. Cheap items make your business look bad. High quality items make the business look classy.
You also need to think of the ability of the items to withstand long-term use. You may get a great item that does not last more than a few days. The longer it can be used, the better.
It is easy for most to choose items that are prices the lowest. This should be aggressively avoided, since price is not the only think one has to think of. It will of course not make business sense to pay a price higher than the average cost. Check also that you do not pick the cheapest. Look for a way to balance between price and quality.
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