There are different departments in any business, for example, we have the human resource department, sales and among others. All these departments have a particular function that it is supposed to play in making sure that the whole company meets its primary goal of profit maximization. The fact that the marketing department has important roles to play makes it the most critical unit in the company.
One of the functions that the marketing department of a company performs is the planning and execution of product brand advertising campaigns that are aimed at making it well known to the clients in order to help them make a purchase. Every the organization should value the marketing department as it can be said to be its backbone without which the business will just collapse and end all its profit-making activities that are selling their products.
When a business markets or advertises its products frequently, it can receive numerous benefits that help to increase its profits. Marketing helps to increase the number of sales that a business makes every day and this is because the marketing activities undertaken reaches your target market to know about your products and they, therefore, end up buying from you. Another advantage that you will get is that there will be some customer loyalty that will be created once you make your first sale to a specific client.
This has the effect of leading to repeat sales who and these customers may refer some of their friends to you too. Previously, company used to take the marketing role rightly without showing it the attention it needs and this lead to the closure of many businesses. This has since changed, and nowadays businesses are investing a considerably significant amount of funds in marketing their products so that they can reach new target markets. The market nowadays have become very competitive, and for a business product to maintain its relevancy, the management should ensure that they regularly market their products.
Marketing can also be used to play other roles for example if there is a change in pricing, branding and such like things. There are different types and modes of marketing and the size of the business dictates the kind of marketing tool you choose for example a company might decide to use the usual way of using a salesman, or it can turn to the use of Internet marketing that has become very popular nowadays as a result of improvement in technology, for example, posting your products or services in the social platforms such as Facebook where many people can view. Internet marketing is better as you can access the online platforms any time and wherever you are, and it also saves some on cost.